findable checks whether a page can be found by Google and by AI answer engines. It scores SEO, AEO and GEO and lists every failing check by id so you know what to fix.

Where should I start?

Read the comparison of SEO, AEO and GEO first, then run an audit on your own page and open the check guide for each failing id.

Who writes these guides?

findable team writes them. findable team builds findable, so every guide describes checks that exist in the code.

Learn SEO, AEO and GEO with findable

By findable team. Updated 2026-10-15.

Plain guides to SEO, AEO and GEO and to every check findable runs, so you can see why a page is hard to find and fix it. findable is a tool that audits one page for SEO, AEO and GEO. You can read the guides in any order, and each one links to the others.

On this page: start here, all guides, command line, summary.

Where should you start?

All guides

Every findable AEO Check ID and How to Fix It: All 35 AEO checks in findable explained, from aeo_faq to aeo_summary. See what each id tests, how loose the test is and how to fix it. AEO is 25% of the score.
Canonical Tags and Duplicate Content: How to Get Them Right: Use one canonical link per page that points to its own absolute URL. Learn the checks canonical, canonical_self and canonical_absolute and fix them.
FAQ Schema for Answer Engines: Markup and Checks: How to add FAQPage JSON-LD that answer engines can lift, and how findable tests aeo_faq, aeo_faq_count and faq_valid. Includes a working example.
Get Findable in 15 Minutes: A Step by Step Checklist: Install findable, audit a page and your site, fix the top failures, then add MCP, the web UI, the API and a CI gate. Every step has a copy-paste command.
Every findable GEO Check ID, Plus AI Crawler Checks: All 27 GEO checks in findable explained, plus the unscored Site checks for GPTBot, ClaudeBot and llms.txt. GEO is 25% of the score. Fixes included.
Image Alt Text, Dimensions and Lazy Loading Explained: Fix img_alt, img_dimensions, img_alt_quality, img_lazy_loading and img_modern_format. See what each image check in findable tests and how to pass.
JSON-LD Schema Basics: What findable Checks and Why: Learn what JSON-LD is, which schema.org types findable validates, and how to fix jsonld_valid, jsonld_context and empty or relative values.
llms.txt: What It Is and How findable Checks It: llms.txt is a plain Markdown file at your site root that points AI tools to your key pages. See the llms-txt check and how to write the file.
How to Write a Meta Description That Passes findable: Write a meta description of 120 to 160 characters, one per page, that matches the page. See the checks desc_exists, desc_length and desc_single.
Open Graph and Twitter Cards: Fix Your Share Previews: Add og:title, og:description, og:image, og:url and twitter:card so links unfurl well. See every social check findable runs and how to pass it.
robots.txt and AI Crawlers: GPTBot, ClaudeBot, PerplexityBot: How robots.txt rules decide whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can fetch your page, and how findable tests each one.
Every findable SEO Check ID and How to Fix It: A plain guide to all 98 SEO checks in findable, from title_length to csp. See what each id tests, when it passes and the fix. SEO is 50% of your score.
SEO vs AEO vs GEO: The Difference in Plain Words: SEO, AEO and GEO each target a different reader: a search crawler, an answer box, or a generative AI model. See what wins in each and how to check them.
Why AI Answer Engines Skip Your Site and How to Fix It: ChatGPT, Perplexity and Claude may ignore your pages for five fixable reasons, from robots.txt blocks to missing answers. Learn each cause and its check id.

How do you run an audit from the command line?

Pass a URL to the seoscore command. The -fail-under flag fails the run when the score drops below a number, which is useful in CI.

seoscore -fail-under 80 https://example.com

How does findable score a page?

Family	Weight	Question it asks
SEO	50%	Can crawlers read and index this page?
AEO	25%	Is it easy to lift an answer from this page?
GEO	25%	Does the page give a generative model a reason to cite it?

The hosted audit waits up to 10 s for a page and fetches at most 5 MB. It reads robots.txt and llms.txt up to 512 KB each.

Summary

SEO is how crawlers find and index a page.
AEO is how easily an answer can be lifted from it.
GEO is how likely a generative model is to cite it.
Every check has a stable id, so you can look up a failure and fix it.

FAQ

Questions and answers

What is findable?: findable checks whether a page can be found by Google and by AI answer engines. It scores SEO, AEO and GEO and lists every failing check by id so you know what to fix.
Where should I start?: Read the comparison of SEO, AEO and GEO first, then run an audit on your own page and open the check guide for each failing id.
Who writes these guides?: findable team writes them. findable team builds findable, so every guide describes checks that exist in the code.